Since their inception Evil Genius has released over thirty uniquely named and flavored brews that have become some of the most sought after beers in the Northeast including: “Stacy’s Mom”, a Citra IPA, “Purple Monkey Dishwasher”, their Chocolate Peanut Butter Porter, and “There’s No Crying In Baseball”, a Hazy Mango IPA. “We’ve been amazed at the response we’ve had over the past ten years and can’t wait to introduce Evil Genius to new drinkers across the country.” Beer that not only delivers a great taste, but also evokes positive, nostalgic memories that make you feel good”, said Luke Bowen, Co-founder of Evil Genius. “Our goal is to provide an entirely new category of beer to the masses. "Customers are continuing to experiment and try new varieties, while breweries continue to produce new, high-quality selections," Jarrell said."As long as the demand remains, we will continue selling products that people want.Evil Genius Beer Co, founded in 2011, prides itself on their “Very Silly Names for Very Serious Beers” and have quickly become recognized for their witty beer names often citing fan-favorite movie quotes, hilarious memes, and timeless song lyrics. Craft beer had an 11-percent share of beer market sales in 2014, the first time it hit double digits, and that number will be sure to grow as the industry evolves and improves. Looking forward, Giant Eagle and Kroger are enthusiastic to provide the best options for craft beer enthusiasts. "There has also been a surge in seasonal beer sales during summer, fall and winter, including such styles as summer shandy, Oktoberfest, pumpkin and Christmas ales." "Additional changes within the craft beer segment include a significant demand for American IPAs," Donovan said. They've also noticed changes in trends and customer demands and preferences. Increases in sales aren't the only changes stores have seen. Giant Eagle has seen double-digit percentage sales increases and Kroger has seen a sales growth of 20 to 30 percent continually over the past few years. "Just within the last two months, Kroger has added additional dry shelving space for craft beer in 15 stores in the Columbus area," she said.Īllowing more space and options has been a good move for the grocery store chains. Jarrell said Kroger often keeps their selections on shelves and have lately been expanding. Both Giant Eagle and Kroger carry fairly large amounts of options, with Donovan saying most Giant Eagle stores carry between 200 and 500 craft beer selections. Giant Eagle spokesperson Dan Donovan said customer demand for traditional offerings have somewhat declined, while the craft beer market has grown.Īs the market grows, so does the selection at grocery stores. Jarrell said customers often purchase beer from breweries that have been around longer, particularly Great Lakes and Columbus Brewing Co. They also offer other popular craft selections from across the state, like Jackie O's Brewery, Great Lakes Brewing Co., Fat Head's and Rhinegeist. Grocery stores around central Ohio carry local brews such as Columbus Brewing Co., Four String Brewing Co. "It's important that we continue to increase our selection as the market grows."Ĭarrying beer from customers' favorite local breweries demonstrates that convenience. "The grocery store makes it convenient for craft beer lovers to get what they want without having to seek it out at a specialty shop," said Jennifer Jarrell, media and government relations for Kroger of central Ohio. As craft beer's popularity and sales continue to rise, grocery stores keep trying to meet their customers' needs and tastes, while making it easier to find and try new products too. Grocery stores have greatly helped these brands reach a further and more diverse audience. No longer just for the hip, craft beers are quickly becoming the favorite choice of many.īut craft breweries haven't built such success all on their own.
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